Category Archives: Story

Are You Inked?

I have three tattoos: one on my back that resembles a figure-8 that stands for endurance, one on the inside of my wrist that is the symbol for hydrogen (the building block of life), and a Latin phrase on the … Continue reading

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Marketers, What To Give Your Consumers That’s Not Crap

Do you care about your audience enough to give them the one thing that can make all the difference? Continue reading

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Social Media Marketing, a Study in Semantics

“It’s not about vengeance, it’s about justice.” -Every cop drama/revenge movie ever If you have watched TV or seen a movie in the last 5 years, you’ve heard the quote that started this post.  From Jack Bauer to Mel Gibson … Continue reading

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Your Blog is Stupid; or, To Tell the Truth

“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.” –Edward R. Murrow In AJ Jacobs‘ book The Guinea Pig Diaries: My Life as an Experiment, chapter 3 is … Continue reading

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The Blogarium of Dr. Stawnassus: The Power of Story

Step into the Imaginarium of Dr. Parnassus and see what the good doctor can tell us about the importance of story. Does your latest campaign have a story that will captivate your audience’s imagination? Continue reading

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