How Your Audience Is Like The Mogwai

We’ve all seen them: the cuddly heroes from Joe Dante’s 1984 film Gremlins known as the Mogwai.  Gizmo is the most famous (and the only one that doesn’t break the rules and torment the small mid-western town) and is pictured to the left.  The real question is, What can this cute, little guy and his brothers teach us about your social media audience?

When it comes to the Mogwai (and your audience), there are 3 main rules, but a lot we can learn from them.  You must listen to Mr. Wing, now.

It’s A Big Responsibility

Mr. Wing won’t want to sell you the Mogwai.  It’s a BIG responsibility and he has to be sure that you are up to the task.

Anyone can start a blog.  You can go to Blogger, or Typepad, or WordPress and start one right now without even finishing this post if you so choose.  And if you are simply writing for your own creative output, who cares what your audience thinks?  Stop reading this right now because the rest won’t benefit you.

But if you actually care about having an audience (and let’s be honest, if you’re starting a blog, you care; if you didn’t you’d just write in your Moleskin) you need to realize that they come with instructions of care, or rules.

For our purposes, we will use the Mogwai Rules:

1) Do Not Shine Bright Lights or Sunlight At The Mogwai

Too much sunlight will kill a Mogwai, and too much time away from the computer screen will kill your audience.  Oh, sure, your family and friends will read your posts, but you want to build a steady following, right?  Give them a reason to read.

There are so many distractions online and offline that if you are not coming up with clever, compelling reasons for your audience’s eyes to be on your post, don’t bother writing one.  What do you bring to the table that is uniquely you?

Gary Vaynerchuk talks about wine, yet how many magazines and shows are there about wine?  Tons.  You’ve heard of Gary because he is unique.  He totally brings himself into what he produces for his audience.  How can you bring yourself into what you do?

Creating compelling content can be tricky, but here are some things I like to do:

  • Keep a brainstorming journal – I carry one around with me everywhere and whenever something sparks my imagination I write it down.  You never know when you will get that next great blog post idea.
  • Editorial Calendar – I have a white board (I use Ideapaint) in my office where I keep a pseudo-calendar for posts.  I know that I will post 3-4 times a week, but I keep a running list of ideas and topics so I don’t constantly step on my own toes.
  • Read, Read, Read – Read blog posts you’ve never read before, walk into a bookstore and pick up a random book and buy it, browse through your Evernote and re-read blogs that inspired you in the past.  Make sure you are constantly taking in good, new material.  Good stuff in, good stuff out.

2) Do Not Get Your Mogwai Wet

Every set of rules has one that is meant to be broken.  This is that rule.

When the Mogwai get wet, they sprout new Mogwai.  They cocoon and within a few days you have a whole army a furry little minions waiting for your commands.

Don’t let your audience just sit there.  Throw some water on them, surprise them.  When you ramp up your audiences emotions and get them wet, you’ll be surprised how quickly they multiply.  Overnight, your readership of 12 can sprout to 212, or 2,012.

How much water are you willing to throw?

3) Do Not Feed The Mogwai After Midnight

This is the most important rule of the Mogwai.  By breaking this rule a small mid-western town was destroyed and many people died.  Your blog post will most likely not have the same effect, but it is still an important rule.

Timing is everything.  You hear that phrase from sports, to finance, to real estate, and beyond, but it holds true in blogging for an audience as well.  If you write the best post in the world and post it at 2 AM then leave it alone, how effective do you think it will be?  What if you never mention it again?  Sure, there’s a chance someone will run across it accidentally on Google, the send it to a friend who knows Jimmy Kimmel and you will be famous, but that’s a long shot.

Here are the best steps I have found (timing-wise) to help engage your audience and keep them around:

  • Be consistent – That doesn’t mean post every day (although that helps).  Just keep a steady rhythm to how you post.  People like when they feel like they can figure out a system.  Post Monday, Wed, and Fridays; or Monday, Tuesday, Wednesdays; or just once a week on Monday.  However works best for you, but be consistent in you posts.
  • Be On Time – I like to post between 9 AM and 11 AM CST.  That way it doesn’t hit before a lot of my readers wake up, but also give me the rest of the day to Tweet the link and for it to make its way around to my audience.  Find a time that works best for you, because there is no right answer for this one.
  • Be Present – This is the worst mistake I see people making.  They will blog heavily for 2 weeks because they are so excited and then “things come up” and they disappear for 2 months.  What do you think happens to the small audience you cultivated during those two weeks?  They aren’t your significant other and waiting for you to finish your jail time.  They will move on to post-ier pastures.  If you’re going to blog, be there.

Your audience can be a fragile thing.  You must take care of it until it has grown enough to sustain itself.  You are it’s owner, it’s protector (so don’t sell out your audience’s emails for marketing purposes, but that’s another blog post).  Love them and they will love you.  Feed them and like a stray cat, they will keep coming back.

I know I’m not perfect and might have missed a few key points, and that’s where you come in, faithful reader.  In the comments leave what you think should be added to this list.  It could be from Gremlins (Don’t let your Mogwai watch Disney movies in a locked theater) or something completely unrelated to 80’s horror-comedy.  I want to hear your thoughts.  Make Mr. Wing proud.

About Joey Strawn

Digital marketing sociologist and public relations specialist with experience on national and local campaigns with a love for film and the things it says about our culture and business. Joey is the Senior Social Media Strategist at ISM in Nashville, TN and is in the business of helping people and companies deal with the new universe of social media in their marketing and PR endeavors.
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251 Responses to How Your Audience Is Like The Mogwai

  1. josh1340 says:

    I have an unnatural fear of gremlins, but I could not ignore your post, and perhaps it has helped me to face my fears. I really enjoy reading about the ins and outs of blogging. I am new to this media form and must admit that I am hooked. What a creative outlet. Thanks for the informative, scary (in a furry kind of way), and humorous post.

  2. Jake LaCaze says:

    Any post that references Gizmo is destined to be badass.

    Some thoughts about consistency for any new blogger who may be reading this:

    When you first stop blogging, it’s tempting to do it daily. It seems that inspiration comes so effortlessly and the posts flow so easily. How could you not keep this up every day? Chances are that you’ll hit a wall. Write like crazy when the mood hits you, but don’t be afraid to save your posts as drafts and post them later. I post twice a week. At one time, I had 12 posts saved as drafts. I’ve been in a funk for a couple of weeks (and life gets in the way too) and have not written many original new posts lately. Luckily, I had some saved up that I could push out.

    As you said, consistency is very important. If you don’t post for a while, people will forget about you or worse yet, they’ll unsubscribe (for a blogger, that’s a dirty word).

    And to comment on something you said, I’m trying to find when I want to publish a post during the day. It seems as if 10AM-noon is a good time for me, but I need to stick with it. Also, I’m trying to figure out how many times I should promote a post. Often, once isn’t enough but I don’t want to come off as spammy.

    Great post, Joey!

    • Joey Strawn says:

      That’s great advice about keeping posts as drafts, I do that as well. I think I have about 4 or 5 that are there in case I need one or just feel lazy one day. (To be honest, this post started as a draft about a week ago.)

      Hitting the wall is almost as deadly as not posting enough and like you said is very tempting for people when they first start out.

      I struggle with the “To promote post or not to promote post” problem too. You don’t want to come off as spammy, but you also don’t want to go unnoticed. I usually post around 9:30 then limit myself to 3 strategic re-promotes throughout the day. It’s not a perfect system, but until I figure a better one out, it’ll be what I use.

      Thanks for commenting Jake! You always leave great comments that further the ideas.

      • I completely relate to Joey’s comments about “Spamming Publicity”. I have a small following on Twitter and get about 200 hits per month for what I would class as a special interest transport/travel blog. After posting I usually send 1 or 2 tweets which cover different angles then another later in the day or the following morning. I’ve also decided (and reconciled with myself!) that it’s ok to send the link via @somebody if they’re discussing relevant and similar topics.

  3. Jake LaCaze says:

    Wow, typo: “When you first start blogging,” not “stop blogging”. I haven’t finished my coffee yet.

  4. carlschanz says:

    A post involving blogging tips AND ’80’s pop reference equals an A+. Those three tips are what the first time blogger needs when starting out. After he/she masters them then they could move on to the numerous blogging sites/books that are out there.

    • Joey Strawn says:

      I agree. Thanks for your comment and for reading. Definitely digging deeper is needed once out of the gate. I have my list of favorite resources, what would be your top three for advanced bloggers?

      • carlschanz says:

        My favorite one is Crush It by Gary Vaynerchuk. It covers how to use all social media to “get out there” and get people looking at you. Another one is “The Huffington Post’s Guide to Blogging”. It focuses a lot on building content and keeping people coming back. And I guess my third is just reading lots of blogs and seeing what each one is doing to keep me coming back for more. Like free stuff, tutorials, humor, wide variety of media, etc. Hope it helps.

  5. Jacquie says:

    I wish my audience was small and hummed songs and drove around in a little Barbie car, as well. Can it be?

    Thanks for this! Very informative!

    • Joey Strawn says:

      That would be the cutest audience ever! I’m glad you liked the post and thanks for commenting. I’m glad I could be entertaining/informative for you today. : )

  6. girlonthecontrary says:

    Thanks for writing this post! I was just thinking about this last night and how obsessed I have become with my stats and keeping the upward trend in visits going. This is really excellent advice!

    • Joey Strawn says:

      Thanks for your comment. That’s exactly the way I had felt many, many times and one of the main reasons I wrote this post. It’s easy to get caught up in the fun of writing without really thinking of your audience and how to influence the trends you want.

      Thanks for stopping by and commenting and I hope you will visit again!

  7. traceygjones says:

    i loved this!!! and found this advice very useful.
    i’m just starting out and i have to admit i’m really bad about posting things at 2 am– just because i get so excited about having a new post!

    thank you, thank you, thank you!

    • Joey Strawn says:

      Tracey, you’re very welcome. I’m so glad you found the post helpful and I’m very appreciative of you leaving a comment. I hope you find the time to stop by again and let me know if I can help in any way.

  8. dtrasler says:

    Read this and hung my head in shame. You are wise and I am unworthy! I try to remember that now I’m posting almost weekly, where before it was the vague “now and again” or even “When inspiration strikes”. I like to think I only blog when I have something to say, but whether that’s worth hearing is another matter altogether. Can you make a blog analogy from “The Goonies”?

  9. A says:

    good tips… how much you wanna bet there’s going to be a remake of Gremlins in the next few years? lol

  10. Rob says:

    Nice post

  11. Jason Curts says:

    Love the comments about picking a time to post and sticking to that. I tell my clients the same thing. I’ve always said to post in the morning, but was curious what others thought. I’ve always thought retweeting later at night is a good idea too. Thanks for centering this around the Gremlins. What happened to movies like that? Too many special effects nowadays…

    • Joey Strawn says:

      I would agree with everything you said. I tell my clients the same things. I have found it helpful to me to post in the mornings simply because it gives me the rest of the day to promote it, if necessary, and gauge people’s reactions to it.

      Thanks for commenting and adding to the discussion. (And yes, to many movies rely on special effects in place of a good story and it’s a travesty IMO)

  12. jelillie says:

    Thanks so much for the advice. I am a new blogger and my audience is just getting established. One of your commentators mentioned books that give advice on blogging. Could you reccomend a few?

    • Joey Strawn says:

      Jelillie, welcome to the wonderful world of blogging. It’s fun and I hope you enjoy it as much as I have. The books that have helped me the most are “The New Rules of Marketing and PR” by David Meerman Scott, “Permission Marketing” by Seth Godin, “On Writing” by Stephen King (for story structure) and “Bird by Bird” by Anne Lamot.

      Hope that helps! Thanks for the comment. Maybe some other people can add some more suggestions

  13. Elizabeth says:

    Great post! It brought back a lot of memories and gave some good tips. Me and my friend have been blogging for almost a year and I think we went from a random popculture blog to the mecca for tweens that only look at a couple of posts. Not saying that’s a bad thing but we do want to diversify our audience. Suggestions anyone?

    • Joey Strawn says:

      The best advice I have to to really sit down and decide who you want your audience to be. Once you have that market in mind, you can go on from there in decided posts topics, contests to have, other social networks to use, even advertisers for your site.

      I like to sit down and write out a sample paragraph summarizing my ideal reader and work from there.

  14. wolke205 says:

    Great post, i loveeee Gremlins, especially Gismo!

    Greeets, Frauke

  15. CrystalSpins says:

    Lately I have been shamelessly promoting my blog ( in an effort to gain a following. I promote it ( on facebook, twitter and sometimes I even mention it ( on the posts that are chosen for freshly pressed.


  16. Jason Curts says:

    Joey, what other ways do you promote your blog? besides twitter

    • Joey Strawn says:

      One of the biggest benefits I have found to promoting my posts is simply becoming a part of the network that my posts apply to. I constantly comment on other social media and blogging blogs trying to further conversations and learn from others. I also send a link to LinkedIn and Facebook, Digg and Technorati also pick up my posts and a lot of them will be featured on Social Media Today (

      I of course use Twitter, but I use that mainly to build relationships with people I meet in other places.

      Thanks for your comment and if I can help you out or anything, feel free to email me.

  17. carlosnfr says:

    Hey, that was a really original comparison, and quite fruitful too. I must congratulate you. By the way, The Gremlins rocks.

    • Joey Strawn says:

      Yes, the Gremlins do rock (as does the Scottish metal band Mogwai, although I’ve never heard them).

      Thanks for your comment, I’m glad you took something away from it today. : )

  18. eamyvi says:

    I blog for my own creative outlet. But, I still read every word on your entry.

    And well, I find Mogwai very cute… in an I-wanna-stomp-them-with-my-heels-and-hear-them-whimper kind of way. Oops. 🙂

    I admit I committed a sin against rule number one with my former blog (it was still Blogger) and I hope to keep this new one updated all the time.

    • Joey Strawn says:

      And there aren’t really sins in this game, unless you count the 7 Deadly Ones from this post (, but it really comes down to what you want to get out of it. If the blog you have makes you happy, screw everybody else. These rules were more for people using their blog as an outlet for connections and readership.

      I’m glad you liked the post, even though your is a creative outlet. : ) Thanks!

  19. this is a freaking awesome post…for several reasons: first, the use of gremlins and their rules of ownership. seriously, who makes that kind of connection? well, you did. next, you had three (only three!!! yes!) reasonable rules to gain/keep a following. last, timing, timing, timing. I had been writing regularly, built up a modest following, lost my mojo for a few days and BAM!!! back to crickets and tumbleweed on my blog stats…
    sweet post, thanks for sharing your creativity. ~heather

    • Joey Strawn says:

      Heather, thank you for your kind words. I felt the same way a lot of times. When I wasn’t writing, not only was I bored, but my readers disappeared.

      And personally, I’m not a big fan a HUGE lists to follow b/c they are impossible to remember. KISS (Keep It Simple, Stupid) as my professors used to say.

      Thanks for your comment and I hope you stop back by.

  20. dearliv says:

    This 80’s child loved it. Thanks!

  21. 40again says:

    Some very good advice here and thank you for posting this Joey. I had fallen into the trap of not posting regularly enough (shame on me) and of also not knowing the best times to post. As I am in the UK there is the time difference to take into account for any US friends I have and it all seemed to get a bit complicated!
    I have quite a lot of different topics I want to cover, but worry whether anyone will really want to read what I am writing. My blog is linked to my twitter account and so my posts appear there and I admit that I have started repeating the link after a few hours (trying my best here)

    Your advice is very sensible and has spurred me on to be a better blogger and I will definitely visit again!

    Thank you

    • Joey Strawn says:

      Thank you, everything you said was exactly what I had hoped for as I wrote this and you bring up a very important point. One of the best things about social media is that it is worldwide. In the US we have a nasty habit of forgetting that there is a big world out there.

      I post at 9:30 AM in hopes that it will catch most of my audience, but I have friends and readers in Australia, Britain and even South Africa so it’s hard to time it right every time. That’s one of the reasons I like to re-promote it throughout the day. Some people may get a double-dose, but a lot will see it for the first time.

      Thanks for your comment!

  22. savy2681 says:

    This was a really great read! I find these days that picking and choosing what content to read gets harder and harder the further I dig into the blogosphere. There is just so much content and to really pick apart what articles are the most helpful can be difficult, but since it is very easy to relate to this movie I think you picked your Mogwai well.

    Thank you for sharing and I am looking forward to reading more of your content.

    • Joey Strawn says:

      And I look forward to you being around and commenting. I was running into the same issue. I found that Evernote really helped by giving me the chance to keep articles to read later and I can organize them for later use. I also enjoy Stumbleupon if you’ve ever used that.

      Thanks for stopping by!

  23. Good post. I like the analogy.

  24. Pingback: How Your Audience Is Like The Mogwai « My Buddy

  25. theplayside says:

    Congrats on Freshly Pressed! Your post was cosmically well-timed. I accidentally referred to Gizmo the other day in front of my 5-year old and then faced the challenge of explaining Gizmo without scaring her silly. And then there he is — front and center this morning, offering the eternal wisdom of his ways. Good tips. Thanks!

    • Joey Strawn says:

      Thank you, I was happy when the Freshly Pressed email came through as well, but even happier now to know that future generations will be able to enjoy Gizmo like I did (although I didn’t see him when I was 5). I think there are so many lessons to be learned from movies, especially great ones. That’s basically the reason I started writing this.

      Thanks for dropping in and I hope you will keep reading!

  26. That article was absolutely hilarious and ironically relevant to blogging somehow. Well done.

    • Joey Strawn says:

      Thank you very much. I find that it helps me grasp things when I can see it in a different way. I also love analogies and 80s movies, so that helps too.

      Thanks for your comment.

  27. What a great article Joey! I found you on WP freshly pressed of course. Not only helpful, I found your article to provide both confirmation (yes, I’m doing that right!) and to stimulate conviction (ok, I know I should do that more/better). It was very enjoyable and educational at the same time. What a great analogy! And one I’m sure will draw in many 80’s kids.

    I’m not a “new” blogger, but I still feel like a new blogger (self-taught so far) and I have a complex question for you, which I will send in email. Thanks for sharing such creative insight!


    • Joey Strawn says:

      Julia, thanks for your comment. I like to consider us all “new bloggers” considering it changes every day and we have to stay on our toes. I look forward to your email. Feel free to follow me on Twitter (id: joey_strawn) as well.

      I personally love blogs that make me look at what I’m doing and both reaffirm and challenge me, that’s what I was really going for and I’m glad I could do that for you.

      Thanks! : )

  28. darreilley says:

    I love this article! Very informative and it made me smile. Thank you for your thoughts I’ll apply them to my own blog.

    • Joey Strawn says:

      You are very welcome and thanks for commenting. It makes me feel good to know that people I’ve never met are able to take things away from what I write. I hope you keep reading and if I can help out with anything, let me know.

  29. Meredith says:

    Holy Toledo, Mr. Joey Strawn! Talk about Gremlins and you’re one popular dude.

    I love the points you made about being consistent. I tried to come up with a casual schedule, only to discover I write so much better when I have a set, definitive schedule. It doesn’t necessarily work for everyone that way, but it works for me. I think you just have to find a way to be consistent within your own framework.

    I would also perhaps add that you need to be able to forgive yourself if you get off track. Don’t freak out if you miss a post one day. Unlike the world of the Gremlins, people actually won’t die if you miss one day (I hope). Just get back on schedule and maybe find a way to remind yourself why you started blogging in the first place.

    • Joey Strawn says:

      Exactly! You’ve added a great point that I missed. You need to find a schedule that works for you (whatever that may be) but also realize that no matter what, just keep pressing forward.

      One thing I like about your blog is that even though I don’t know exactly when you will post, I know one is coming. That’s a good confidence to have built with your readers.

      Thanks for commenting and adding to the discussion, Mer. It’s a good thing you knew me before I became super WordPress famous, it’s like you’re in “the know” now. I’ll give you my autograph if you want, haha. : )

  30. umashankar says:

    I’ve read many posts about cultivating and, importantly, retaining, your audience but none as effective as this one. I admit though, its the ‘Mogwai’ stuff that brought me here and that’s where you threw water at me! Great Post!

    • Joey Strawn says:

      Thank you for those amazingly kind words. I have always worked better in analogy format because I find it more interesting and you can retain knowledge better when it’s already rooted to something in your memory. I’m glad that the Mogwai stuff roped you in, but I’m even happier that the content kept you here and made you want to comment. I really appreciate it and hope you will keep reading.

  31. Great post.
    I wish I had an audience…

    • Joey Strawn says:

      Me too. I remember when I was happy if 10 people read my blog posts. It’s all about taking the time and being consistent. Also, something I didn’t mention in this post but have in others, is that it helps when you become active in the blogging community. Comment on other blogs (like you did here) and get involved on Twitter (my ID is joey_strawn) and LinkedIn. Build those relationships and people will find their way to you.

      Thanks for your comment!

  32. aqeelk says:

    I have a very different style of blogging. Most of my posts are cool videos/pictures/random movie news stuff. However your post is really helpful as I am having trouble growing the audience I was hoping for…

    • Joey Strawn says:

      And that’s actually a great point. I didn’t specifically address what do you if you have a video blog (or vlog) or repurposed info. Although a lot of the concepts stay the same (post often, be relevant to your audience, have quality content, etc) there are different rules that apply to videos and pictures. Have you found a system that’s working for you for that medium? I’d love to read your post about that.

      Thanks for commenting!

      • aqeelk says:

        I am not sure about vloggers, but for me less of a schedule is required. Unlike with longer blogs filled with original content the stuff I post takes maybe 5 minutes at most to enjoy. Because of that instead of posting maybe once a week or every day I tend to post maybe three videos/ tid-bits a day.

      • Joey Strawn says:

        And that kind of falls into the category of finding your own schedule. Whatever appeals most to your audience and benefits your content is how you should present it. I would suggest staying consistent though so that your viewers have a confidence that new material is coming out.

        Thanks for commenting!

  33. Hey Joey,

    Fantastic post!! And so very true. I was just considering the similarity between Mogwai’s and blogs the other day … fabulous write-up! Blogs can be a tricky thing, but all of your points are valid.

    I think another important point to make is to tease and teach your audience. I’m not sure how that applies to gremlins (I’m sure you can figure it out though!), but teasing your audience into coming back or teaching them as often as possible is another great way to keep people coming back for me.

    Getting featured on’s Freshly Pressed page also helps. 😉

    You’ve got my subscription.
    Drive on,
    – M.

    • Joey Strawn says:

      Thanks for that wonderful addition. There are lots of ways to get your audience to keep coming back to you and like you said, being helpful or teaching is a great one. I like the idea of teasers as well (I tend to use that more on Twitter to get people over to my posts, but I like the possibilities).

      And your challenge is accepted: “4) Tease Them: Just like Spike got away at the end of Gremlins making you want the rest of the story, make your readers want to know what happens next……..”

      Thank you for subscribing and I look forward to more of your comments!

  34. Maha says:

    I’m totally using this to teach my Freshman writing class about rhetoric and public writing. Thankkkkksss 🙂

  35. This was a great post and it came at a perfect time… going to be sharing it with a few others that I think will benefit from it as well. Thanks for the insight!

  36. sayitinasong says:

    I susbscribe to the notion that write about what you love… and you will find your audience… I would rather have a small audience who are likeminded people and who appreciate my writing, as well as I do theirs… consistency is key…I do agree….

    • Joey Strawn says:

      You know, I would agree with you wholeheartedly. I tend to be passionate about movies and social media, so that’s what I write about and I’m happy for the audience I have. I would never suggest someone just rope in a bunch of nonentities that get nothing from reading your posts.

      Thank you for clarifying and bring that point to light, it’s very important and thanks for your comment!

  37. GiantQtipz says:

    wow, very helpful. thank you so much!

    • Joey Strawn says:

      You are very welcome. Stick around, I might have some other posts that can help out too. Or feel free to subscribe and see what’s upcoming.

      Thanks for your comment!

  38. Congrats on Freshly Pressed!
    Very good advice here. You’re so right about posting at the same time every day–helped me tremendously.

    • Joey Strawn says:

      Thank you, it was great to be on Freshly Pressed today. I found that posting at the same time on the days I posted helped me as well as my readers. People like consistency, especially when you are trying to build your base at first.

      Thanks for your comment!

  39. These are really nice points. And the fact that you incorporated Gizmo is awesome!

  40. planejaner says:

    Fun post! I bet it feels great to be on Freshly Pressed, too!
    I am (and will be until that glorious moment of my ascension to the ranks among the chosen) green with envy.

    • Joey Strawn says:

      Thanks Jane, it was a good feeling. It felt even better to know that my post had struck a chord with so many people and they found it to be helpful. That’s what I was truly hoping for.

      Thanks for commenting!

  41. bhharrin says:

    Great post! Analogies seem to be the best way for me to understand and/or retain information….and this one was helpful, thanks for posting.

    • Joey Strawn says:

      I feel the same way. I’ve always taken to analogies better than any other type of information retention. I’m glad it was helpful to you. Feel free to take a look around and see if there are any more posts that jump out at you.

      I appreciate your comment.

  42. natinanorton says:

    Congrats on being Freshly Pressed and an awesome post too!

    I’m doing my best to follow the rules of being consistent, on-time, and present, but it’s not always easy. With only a few months in, I’ve already found this blogging thing is actually A LOT more work than I was expecting! That said, however, it’s been totally worth it, if only to vent my daily frustrations about family and every day idiots. 🙂

    The only tip or rule I would add to your list is consistently reading and networking with other bloggers. Reading other blogs can not only provide some much needed inspiration, but posting comments or conversing with other bloggers can also help build your own audience via links and blogrolls.

    Thank you kindly for the advice and keep up the good work!


    • Joey Strawn says:

      I couldn’t agree more. That’s an excellent point to add and to be honest (ashamed as I am about it), I didn’t add it into the list because it didn’t fir with the movie, haha. But I mentioned it in a lot of the comments and my other posts.

      Interacting within the blogging community may be one of the best ways to not only learn the craft, but also build you audience and meet new people. Once you have that audience, the tips here can help you keep them.

      Thanks for your wonderful addition and I look forward to more comments from you.

  43. RyanH says:

    Great read, I will definitely try to incorporate some of that into my thinking when I make a post.

    • Joey Strawn says:

      That sounds great. I’m glad I could be of some assistance to you today. Poke around in some of the other posts, maybe I can help more.

      Thanks for your uplifting comment. : )

  44. ShadowWing Tronix says:

    The only flaw in your post is that when the other Mogwai pop off of Gizmo, they tend to be evil. I don’t want an evil audience. 🙂

    I started posting at 7PM ET because at the time WordPress updated the stats at 12AM in one timezone. Now that I can adjust it to midnight at my timezone, I felt leaving it at 7PM just made more sense, works for the rules of the group event I’m part of on Fridays, and still give me time to post something before post time (usually).

    • ShadowWing Tronix says:

      Also, I like the idea of having drafts in case you need them. I’ve been trying to pull that off myself.

    • Joey Strawn says:

      I humbly accept your point of evil Mogwai spawn and ask your forgiveness. 🙂

      That’s one thing I wanted to stress in my post was that my way isn’t the only way. I like to provide how I do things in the interest of transparency and help but what it really comes down to it what works for you. I’m glad you have found a system that works and I appreciate your comment today.

      Hope you stop back by, feel free to find any more flaws I might have included.


  45. A very entertaining and insightful post.

    I would, however, point to one issue where my own take is very different:

    For most bloggers, the audience should be a secondary priority.

    Yes, for those who want to make money or fame out of blogging, the audience must be a priority. However, let us face it, very few actually have success in this area, irrespective of what they try.

    Yes, those who want to spread their messages and ideas to others need to pay attention to the audience: Terry Pratchett has had a greater impact (on laymen) than Kant for a good reason. However, while success here is easier to reach, the overall impact of most blogs is small—and often they just compete over an already-believing choir, on which preaching is wasted, while the heathens go elsewhere.

    What then is left? Writing for ones own sake, to learn, to gain new insights (including into writing), polishing and developing existing opinions, exposing oneself to external critique, etc. While writing in a “moleskin” is also a valuable exercise, writing for a blog is a better exercise. And here is the big advantage: These are gains that more-or-less any blogger can reach—unlike fame, fortune, and influence.

    My advice: Write primarily for your own sake, with the hope that others will be interested as pure bonus. Do pay attention to the audience, but do not consider maximizing the number of hits per day to be the main purpose.

    (Note: For blogs with very specific purposes other reasoning may apply.)

    • Joey Strawn says:

      You have a very valid point and where our takes on audience importance may differ, our viewpoints are very similar. I think the best way to get better at writing and crafting stories is to write. You can read books and blogs on writing all day but it won’t make you a better writer. And people with the sole intention of critique and increased proficiency in writing shouldn’t worry about their audience.

      Along with writing, I run a digital strategies firm and help people and companies increase their presence online to maximize their efforts in this confusing online environment. This post would be mainly targeted to those who *want* a bigger audience and *want* that kind of influence and trust.

      I think you are spot-on in your assessment of writing and learning. Thank you for showing a different viewpoint and furthering the discussion today.

  46. kimjarrett says:

    As a new blogger, I appreciate these tips! As a child of the 80s, I liked the reference too. Thanks!

    • Joey Strawn says:

      You are very welcome Kim. Blogging is a lot of fun. It can be an art as well as a craft and I hope you get out of it everything you want. I also hope you subscribe or stop back by so maybe I can help with some more tips and/or 80s references.

  47. mdunlo says:

    i am probably the one person who has never seen this movie! i know about it thanks to “i love the 80’s” from VH1, but i love how you used something that is well known to bring your point across. i fell out of blogging, but i think that i’ll get back to it. Thank you for re-inspiring me 🙂

    • Joey Strawn says:

      You are very welcome! That’s so inspiring to me that my post helped re-inspire you to get back into it. I hope you enjoy your new, old adventure and if I can help, just let me know.

      P.S. You should definitely rent and watch this movie soon. You will thank me.

  48. Absolutely fabulous post! Especially for a brand new blogger like me who is just starting to feel her way around in this world. I had some inkling about the consistency points, but did not even come close to the time of day to post, etc. Wow!!

    Even in your replies you imparted more info. I am appreciative and humbled! Thanks for the great info, congrats on being freshly pressed (well deserved I might add..), and you definitely gained a follower!!

    • Joey Strawn says:

      I couldn’t be happier. Thanks for your amazing comment. Please feel free to look around and see if any other posts I have may help you as you start out and I’ll do my best to consistently put out good info for you.

      Thanks again!

  49. I started my blog for me, but that wonderful readership keeps me going. 🙂 Wonderful advice. Thanks for the post!

    • Joey Strawn says:

      It is great when you start to build and maintain that audience. It really add fire to the flame.

      I’m glad you enjoyed the post and I appreciate your comment.

  50. Attempting says:

    I have been wanting to read up on some tips for keeping an audience, so thanks! It’s definitely a plus that you threw in a clever connection to a classic 80s flick. My main blog is 🙂

  51. Joey Strawn says:

    I’m glad that this was what you were looking for. Thanks for including your link, I look forward to checking out your blog.

  52. Pingback: Håller nyfikna slödder borta och välkomnar de läsare jag vill ska läsa… « in the head and heart of a sssnigel

  53. I’m a huge fan of Gizmo, waiting for Gremlins 4 to come out 🙂 Great post, I’m jealous I didn’t think of a Gremlins inspired post years ago. The info was easy to digest and fun to read. Amazing job!

    • Joey Strawn says:

      I’m glad you enjoyed it. I always try to write in a way that I talk, it’s more conversational that way and leads to comments and discussion.

      Thanks for your comment and I hope you stop back by.

  54. I have a humor blog and am pretty hopeless at anything technical. What’s the best book to use for building an audience and keeping it?

    • Joey Strawn says:

      Well these aren’t specifically about blogging but Seth Godin’s “Permission Marketing” is great about how to get people to give you their permission for attention and “Naked Conversations” by Robert Scoble might be even better.

  55. gringation says:

    Great article!! Very creative way to look at things 🙂

    I’ve been able to keep a steady and loyal audience a few ways…

    I always make sure to comment on lots of other blogs (especially when they comment on mine).

    I also post almost daily. I’m lucky in that with my particular blog content, there’s always something to talk about!! Only once or twice have I found myself having a hard time figuring out what to write about… usually my problem is too much to say!

    A friend once recommended engaging your audience by asking questions. I’ve started to use a related question at the end of certain posts. It makes for great audience participation, and very interesting comments!

    With these things, I’ve been able to get a decent audience without using gimmicks like giveaways and product reviews.

    • Joey Strawn says:

      Those are all great. Commenting on other blogs is one of the best ways in my opinion to not only grow your audience, but also to get ideas and be better suited to be a part of the community.

      Daily posts are great. That’s something I’m shooting for in the future.

      Questions are key for engaging conversations (ex. Me asking for things I left off the list, which has led to your particular comment). I love to include questions in my posts because I know there are things I didn’t think of and I love when a post I write can turn into a conversation.

      Thanks for your additions, I look forward to seeing more comments from you.

  56. michaelblogt says:

    Thank you for the nice article and the tips on how to blog. I enjoyed the way how you jump from things in the film to things about blogging.
    For us, from Belgium, it will never be easy to get some readers, because of our language. Not many Belgian people are blog-minded, and those who are write a blog and then they leave the site and their blog behind.
    Most of the articles i write are in Flemish, and as Belgium is a small country, we also have less readers.
    But i enjoyed reading you’re blog 😉

    • Joey Strawn says:

      Michael, thank you for your post and that insight. It’s difficult for us sometimes to think outside our own surroundings. If the blog you write makes you happy and you have the readers you want, then more power to you. Congrats.

      Thanks for stopping by today and commenting!

  57. Jan says:

    Hi Joey,
    A moleskin is for patching blisters on your feet when you are hiking. A moleskine is a notebook in which to jot things down. Cool Gremlins!

    • Joey Strawn says:

      Wow. You know, I’m going to have to plead ignorance on this one. I’ve been using Moleskine notebooks for almost 5 years and never made that connection. Thank you for correcting me and thanks for reading today!

  58. Pingback: We Blog because We Care « Arizona Citizens For The Arts

  59. bmj2k says:

    I tend to post things around midnight to 1 am. Is it that bad to post late at night? Given the fact that the internet is worldwide, or, even if I only take into account English speaking countries, spans many different time zones, what is the real impact of late night posting?

    • Joey Strawn says:

      There’s no one time that’s better to post. It all really revolves around your audience. If the majority of your readers are in the US time zones, then I would suggest posting at times they are more likely to be around and reading blogs. Most studies show that the majority of US Internet time is between the hours of 9 AM and 2 PM CST, so I like to get my posts in early so I have more time to promote them, but I would never say you *have* to do that to have a successful blog. I just know what has worked for me.

      Thanks for your question, I hope I was able to help!

  60. JaJaBa says:

    Very nice article and so true in many respects. Building a steady audience is certainly not easy. Trying to remain fresh and honest helps a lot. Especially in niche markets, it’s important to invite your audience to take part and share comments. Thanks for posting this!

    • Joey Strawn says:

      You’re very welcome. Thanks for reading and commenting. Niche markets are great places to be and where I tell my clients to shoot for because there you will have the most people that care the most about exactly what you are talking about. Social media is just that, media being social; it’s super important that you involve your audience in what you produce.

  61. Hey there. So, like everyone else I would like to say “GREAT POST”. I’m a newbie myself in this world, and this really answers a lot of my questions! Apart from all that is already said, I must say that I find it incredibly awesome how you have answered to almost all comments – please take it personally – you must be a great person and that is VERY considerate of you! 🙂

    • Joey Strawn says:

      I truly appreciate that. I answer every comment because I honestly care that you have taken the time out of your day to read and comment on my dumb ramblings. It means a lot to me and since I started this as a way to help people and be social, it’d be hypocritical for me to not talk to people in my community.

      I truly appreciate you reading and commenting and hope you will stop back by or subscribe. : )

  62. roundrockgarden says:

    Joey, thank you for this well-written and informative blog. I’ve been blogging for almost a year at WordPress and am still working on building a larger audience. You point out a few things I should consider: consistency, timeliness and writing blogs that more and more people are interested in and which compel them to continue reading and return! I have a tendency to spit out several blogs in a few days then I’m absent for a week. I need to take advantage of the “save draft” feature and save those posts for later instead of posting two times in a day!

    Just six months ago I was averaging about 230 views per month (according to WordPress stats). Then I got active using Blogspot, Google Reader and WordPress to seek out other blogs dealing with similar subject matter as my blog (gardening). I read a lot of blogs, met a lot of neat people, commented many times on their blogs and also joined a social networking site centered around gardening. In the past five months, my readership has gone from an average of 230 views to over 2,900 views per month, with last month reaching over 4,100 views!

    I’ve not been featured on “freshly pressed” yet, but I’m still trying!

    p.s. Oh, and I should also point out how awesome it is that you respond to all of your comments! THAT says a lot about the writer you are and shows that you care to interact with your readers. I’m sure this helps you gain your audience, too!

    • Joey Strawn says:

      Wow, your comment was awesome. I’m so happy that some of the things I had mentioned have been working for you (even though you were doing them before you read this). I do care about my readers and want you to get something out of every post. They might not all get picked up on “Freshly Pressed” (which was amazing) but I care about all of them and dedicate myself to everything I write.

      I wish you the best of luck in your blogging endeavors and hope to see you around these parts again soon!

    • evilcyber says:

      Yes, indeed, saving postings as drafts and keeping them in reserve is a great idea. There simply are days when you can’t come up with something and then there are those where you have multiple things you’d like to write about.

  63. Rob says:

    How true.

  64. freemasonry says:

    This is indeed a helpful article + an informative one too.

    Great job for this! Keep it up dude!

    Greetings from the Philippines!
    Count Clement II

  65. Robert Bain says:

    I feel like Gremlins should have had another rule – something like ‘Always give your Gremlin a super cool name’. A great title for a blog post such as yours will always grab more attention, interest and desire to read than a boring title. Great post – thoroughly enjoyed reading it.

    • Joey Strawn says:

      I love your new rule and it is SO fitting to what we do. I glaze over titles that I think I will get nothing out of and I assume everyone else does to. If you look back through my posts, I always try to incorporate a clever (yet relevant) title to my posts.

      Thanks for the great addition!

  66. Lea McKay says:

    I stumbled on this by mistake but am so glad that I did. As an 80’s kid I love Gremlins and am quite impressed with your blogging comparisions. Thanks for the laugh and for creating a blog I will re-visit again.


    If you are ever interested in a Recruiter’s perspective…

    • Joey Strawn says:

      I am also glad you stopped by, mistake or not. You are very welcome and I’m glad I could add a laugh to your day. Please feel free to visit anytime and I will try to keep posting relevant and entertaining material.


  67. halfbakedlog says:

    I should never be blogging. I keep doing it because it forces me to write something, anything. Just by creating a draft, it makes me want to finish and publish. Like you, I do keep a running list of notes on my silly ideas that I turn into a blog post. Yet overall, your post gave me all the more reason to quit.

    • Joey Strawn says:

      Well now I feel bad. That was the opposite of my intention. I wanted to give you ideas on how to push forward and be great at this thing you love to do. Please don’t let me be the reason you quit. Keep at it, implement one or two of the things in the post and see if your readership goes up. I’ll bet that will feel so good you couldn’t stop if you wanted to.

      Thanks for reading, and keep writing my friend.

  68. Chris says:

    Thanks for the advice on when to post. I have some of my post scheduled for early in the AM. I’ll move them to a little later in the morning.

    • Joey Strawn says:

      You are very welcome Chris. I’m not guaranteeing a home run, but what could it hurt. I think you’ll be surprised what effect a little move can make. I know I was.

  69. evilcyber says:

    A very enlightening read.

    However, even when you follow it to a t, it is still be an uphill battle.

    • Joey Strawn says:

      Indeed it is, building any successful relationship is always an uphill battle and that’s essentially what we are trying to do, only we are attempting to build it with thousands of people.

  70. Diggame says:

    Good post bruh!! I like the one about timing! I always try to post around lunch or before 11 so folks can be eating lunch and reading my post. Good refreshing tips!!

    • Joey Strawn says:

      Thanks man! I find I do the same thing a lot. Even if I post earlier than 11 I’ll always re-promote it before I go to lunch for the exact same reasons as you said.

  71. I admire your stamina in answering all these comments 🙂

    Great blog you have here and congratulations to you and Mogwai, a classic hero of modern times!

    • Joey Strawn says:

      Thanks Joanna, I just think it’s really important to converse with the people that deem my ramblings important enough to read and comment on. Thanks for your comment and I hope you stop back by sometime soon.

  72. MammaRazzi says:

    Wow I have to say, Wise one, I am impressed!
    Very informative, and to bring Gremlins, of all things, into the analogy, excellent!
    I’m a fairly new blogger too…I will be more consistant after reading your post. Thanks for the info!

  73. brandnd says:

    Two of my favourite things – social media and mogwais. There’s nothing I wanted more as a kid than Gizmo…even more than a my little pony!

    Thanks for the entertaining post on online communities – it’s nice to read something a little different that makes you smile.

    • Joey Strawn says:

      Thank you very much. That means a lot because it was exactly what I had hoped for. I read things everyday and find that if it appeals to my passions (movies and social media) it’s easier to retain the info. I hope you stop back by because I use analogies a lot. Feel free to subscribe if you like what you read.

  74. Pingback: How Your Audience Is Like The Mogwai (via Through a New Lens) « My Social Media Strategy

  75. fashion2100 says:

    I really enjoy reading this post. Thank you for share. And you are so kindly. But I don’t understand this bit.

  76. Awesome, simply awesome.
    “Be Present – This is the worst mistake I see people making. ”
    Could not agree more. I’d add network: you, your blog, guest blog, read, read, read and comment. Important to note I was brought by your Twitter post. Stellar tips for the new and the seasoned, many thanks!

    • Joey Strawn says:

      You are very welcome. Thank you for stopping by and commenting. I’m glad that you found some useful tidbits in here and hopefully you will be able to look through some of my other posts and find other helpful tips.

      Thanks and I look forward to your other comments.

  77. Thanks Joey, these are very helpful things to keep in mind. I started blogging recently because I love to write and felt compelled to comment on a topic I was thinking about often – turning 40. I guess by nature that narrows the readership somewhat, and right now my readers are mostly friends and family, so while I truly care about the quality of my posts, I have not been very disciplined in posting consistently, as you mention. (Just violated one of your rules today, in fact!) I would like to have a new post every couple of days, but between work, kids, and the daily demands we all have, when do you have time other than at 1 AM? I’m not complaining, just honestly asking! I do like your idea of keeping a schedule and managing your blog like a work project. One day I’ll figure out Twitter so I can promote my posts (a bit clueless there), but for now I’ll try to incorporate these tips – it would be exciting to see my subscriber number rise. Thanks again for the insights and glad I stopped by!

    • Joey Strawn says:

      I’m glad you stopped by too and thanks for your comment. Turning 40 is a very relatable topic, I’m sure you won’t have too much trouble finding people who share your views and experiences. I swear by Twitter and the potential there, I would definitely suggest learning about it and getting involved.

      Finding time is definitely a difficult issue when trying to stay consistent and one thing I would suggest is even if you write a post at 1 AM because that’s the only time you have, save it as a draft and schedule it to post on it’s own later during the next day. I have to schedule a time of day where I do nothing but write (1 or 2 blog posts at a time) and then I simply post them according to my editorial calendar.

      It’s very exciting to see your reader number rise and I wish you the best. I hope you stop back by because I really appreciated your comment!

  78. lilabyrd says:

    You had a good hook and got me to read and thank you for your post. The information will be very helpful and made good sense. My oldest son loved the movie and had a stuffed Gizmo he called “Mo” that went everywhere with him including into surgery! That poor thing’s face was so smashed flat and hard from dried drool that no amount of washing helped. The doctor said Mo had to be bagged if going into the OR and if there was time he would see if he could fix Mo’s face…lol…. the doc tried but poor Mo was beyond fixing but my then little critter loved Mo smashed face and all. My son is now 25 and old Mo fell a part years ago but his soon-to-be gave him a new Mo last year for his birthday. Your post brought back some fond memories.

    • Joey Strawn says:

      I can’t tell you how happy I am that I was able to do that for you. Memory and story are some of the most powerful connections we have. Thank you for sharing your story, I truly appreciate it.

  79. Ashley says:

    I love Gremlins and I love how you relate them to the blogosphere! 🙂 Way to go.

  80. Give the Mogwai a chance to live to its fullest potential. While obeying the rules be sure to allow it to socialize “wink wink”.

  81. Joey, this really did come across wonderful as I am a big fan of Gizmo! I have a toy collection of them. Thanks for getting my attention…I don’t always like to play by the rules but when it comes to work I DO!

    • Joey Strawn says:

      Wow, that’s awesome. I collected Star Wars toys when I was younger. I’m glad I was able to hold your attention and that you liked the post.

      Thanks for commenting!

  82. teamdxhd says:


  83. sarahnsh says:

    I think that another helpful thing to keep people around is to respond to their comments and check out their blog when they comment on something. Comments can be a rare thing, I do a little happy dance every time I get one and try to come up with something witty to say in response. I love this post, and am not a fan of Gremlins… they are creepy little things. This is such a fun little post and your information is definitely helpful and useful to help maintain and make an interesting blog.

    • Joey Strawn says:

      Sarah, thank you for reading and commenting today. I agree with you totally. You might have noticed that I personally respond to each comment I get. I don’t do that as some sort of attention-getter, but simply because I actually care about the community I am a part of and the people that deem my ramblings worthy of their time. Being interactive is a great thing to remember in this game of social media and blogging.

      Thanks for stopping by today!

  84. Pingback: How Your Audience Is Like The Mogwai | Through a New Lens « The BVA Middle School Blog

  85. jterrill says:

    Congrats on FP! Your post was just what I needed. Fairly new to this whole blogging phenom but I am hooked. Looking forward to surfing thru your previous posts for more helpful hints and keeping up with you on twitter. btw don’t forget the breakfast club in your future analogies.


    • Joey Strawn says:

      Breakfast Club! I had forgotten them, but don’t tell my wife as that is one of her favorite movies of all time. It’s on the list now.

      Thanks for the suggestion, for reading, and definitely for commenting.

  86. Victoria says:

    I absolutely LOVE this post – and your comparison to Gremlins…Very creative!(Although I must admit I was very little when I first saw this movie, and it scared the heebie-jeebies out of me!)
    You have some great advice. I am guilty of making a few of these ‘no-no’s’, especially posting at 2am! 😉

    • Joey Strawn says:

      Well, I think you can be forgiven for breaking some of the rules, but just this once, haha. I’m glad the analogy grabbed your attention and that you got something from the post, that was my only goal.

      I hope you find other useful things scattered throughout and feel free to comment on them or email me ideas or questions.

  87. Pingback: Back On Track « Fish Avenue

  88. Excellent post, and very enlightening to a fairly new blogger like me.

    One point I would like to mention about readership though:
    Get to know the Mogwai, learn how it reacts to you, and you can act accordingly.
    If you know your audience, you get to know when to do what 🙂

    To me, readership is not THAT important, I just write for my own pleasure, but I do look at the incoming traffic from time to time, and am always happy when I see more readers coming in.

    What I will do, and is thanks to you, is get myself a list of ideas to what I blog about.
    I have all these ideas floating around in my head, but sometimes they just dissapear, and morph into a very angry Gremlin.

    Thank you for this enlightening post, I will keep an eye on this blog from now on, as I have already enjoyed several other posts by you.

    • Joey Strawn says:

      I’m very thankful for your comment. I had the same problem of disappearing ideas turning into angry gremlins when I started too. That was the exact reason I started keeping the calendar and notebook handy.

      To your first point, I would never encourage anyone who doesn’t like writing to make a habit of blogging “because it’ll make you famous” or whatever. I think a true passion has to be seen and read through what you write and your audience will find you. Great addition!

      I think you will find that readership will become more important to you as your audience grows. It’s a good feeling to know people like what you write and you will start to strive to find ways to keep them around. Hopefully these tips will come in handy.

      Thanks for your great comment and I hope you find some other interesting posts in the archives.

  89. Bindu Menon says:

    Great post…am new to the world of blogging. Started off with a need to write and express with little thought given to the audience. But the wordpres stats has me hooked and looking for ways to move that upwards.
    Will be more conscious of your suggestions next time around.

  90. bharsh says:

    Good advice but how do you get read and get some feedback?

    • Joey Strawn says:

      Finding your audience is another post entirely, but it basically comes down to being yourself. Find something you are passionate about and write about that. Make it for yourself first.

      Then it’s a matter of becoming active in the community you want to be a part of. Comment on other blogs, join and be active on Twitter, answer questions online and post your blog to Twitter, Facebook, LinkedIn and any other network you are a part of.

      Asking questions is also a great way to get feedback on your posts. I like to have at least 1 or 2 in each post.

      Hope that was helpful.

  91. Thanks so much for taking the time to post these tips. I definitey took a lot away from it all – especially in regard to consistency in posting times and days. I go through phases where I post tons and tons of things during a week (at all sorts of times) and then a week without posting.

    I’ll let you know how making some changes works out for me.

    Thanks again!

  92. RD Carter says:

    I tried to create this same kind of reader response by having Justin Bieber’s baby. It didn’t work. Had I known I just needed to purchase a Mogwai or have Gizmo’s baby…that would have been MUCH easier.

    Funny post and concisely delivers answers on how to blog effectively! I’ll employ your tips and see how it works out. If they fail, I’ll fall back on my old standard, lying. Works some, but not all of the time.

  93. Pingback: “What do I care?” « Cinderella Sleeps in Snow

  94. sssnigel says:

    I enjoyed reading your post about Gizmo. (My cats name is Gizmo, b’cz I just LOVE the Gremlins movies!

    One small Question… How do I gat people to leave comments? I’v tryed to ask questions but it did’nt work.

    Sorry if I’m spelling something wrong when i write here, my language is Swedish and I’v forgotten a lot of the English since school.

    XOXO/ Sssnigel (Sssnigel stands for Sssnail, my Boyfriend calls me Snail, dont know why… 🙂 )

    • Joey Strawn says:

      Comments will come as your readership grows. It a matter of reaching people on an emotional level and giving them the ability to interact with you. I like to ask myself “Why did I comment on that post?” “What was it about that question/idea that made me want to jump in?” and then I structure my questions in similar formats.

      Hope that was helpful.

  95. Catherine says:

    This is an awesome post, and something that I’m really going to think about. I just started my blog back in June, and while my audience has been steadily growing, I think it has less to do with my efforts (besides the writing) than with my friends and family being my biggest fans and telling everyone they know about my blog. I think your timing point is really important, and I can’t quite get the balance down on that one, but it’s a good one to keep in mind. Thanks!

    • Joey Strawn says:

      Thanks Catherine. Having family and friends commenting and posting on your blog is great. That’s how I got started as well, but that usually doesn’t last forever. The best thing is to really understand who you want your audience to be and then become active in those communities. If you blog about gardening, find forums and blog lists of gardeners, etc. and ask/answer questions. Make yourself known among your desired readers.

      Thanks for commenting and reading today!

  96. netsnooper says:

    I’ve seen this film 20 years after and i rest very sad. It was not that i remember !

    Good post

  97. Mereen says:

    Intresting perspective to introduce the tactics and tips. Thanks a lot!

  98. PBCookie says:

    Ha! This was the funniest thing ever. I agree with Josh1340. I too have an unnatural fear of Gremlins. I totally forgot all about that movie. It used to scare me something terrible as a child! Thanks for reminding me. 😉

    As for keeping an audience, I’m not sure if someone covered this, but when it comes to the look and feel of your blog – less is more. If there’s too much going on, it begins to look crowded and forsaken. Also concerning posting – it’s quality over quantity. Sure, anyone can open a blog as you said, but who wants to read about a bunch of nothing or some post with tons of errors as if spell-check isn’t free . . . or a post that my Kindergartener could have written with ease?

    Just my .02.

    And thanks for your insight. I needed some fresh ideas on growing my audience. (My blog is yet a baby. 😉 I thought my blog concept was great and unique, but began wondering if I was doing something wrong. Two thumbs way up!!

    • Joey Strawn says:

      You’re very welcome and thank you for commenting today. Actually you’re the first person to mention blog crowding and it’s a very valid point. Too much going on with not enough going on can be the death of a blog. And I actually talk about Spellcheck in my Blog Stink Test post. Check it out, you might enjoy it.

      Thanks for reading!

  99. I do agree with your thoughts in creating a blog entry.

    I have been ghostwriting for years and the mistake I made was that I simply did not assume the character I was writing for and did not establish ‘relationship’ with my audience, perhaps. Yes, I may have written a couple of compelling stuff in the past or even with the current gigs I have–but I tend to forget that as someone who writes–I have the responsibility to nurture my connection with my audience, my readers.

    Just recently, I have to put my blog here on WordPress to a ‘private’ since I have been getting nasty comments–stalking-like comments. There was even a time that someone posed as JK Rowling and used an email address bearing JK Rowling’s name, but when I tried to email back–it bounced back. Then another was a threatening way of saying that this commenter knows where I live. To stop this–I blocked the IP address and the fake email addresses that this commented used.

    Now, even if I want to make my blog or journal be seen in public–I rather not at this time.


    • Joey Strawn says:

      Wow, that’s an awful situation and I wish you a speedy rebound into the world of writing. People can be crazy sometimes. Thanks for your non-threatening comment and I hope everything works out soon. There’s a lot of evil gremlins out there.

      • I think it worked. I haven’t received anything from the ‘stalker’ anymore since I made my blog ‘private’.

        Aside from WordPress, I also have my blog or journal on LiveJournal. I started writing in 2004 and I seldom update it since I had my blog here since last year.

        Actually, I almost stopped writing–since I got hooked with facebook and I could do notes there, but when two people messaged me on LJ and were like looking for me and told me that I made a ‘difference’ in their lives–I still get to update it once-in-a-while. 🙂

  100. Wow, this post is SO TRUE. Such great advice. And trust me, I know! I have both a mogwai AND a blog.

  101. mamamayhave says:

    This was a very clever and entertaining way to outline some basics for bloggers. I am not sure were I fall in this category. I have a blog, I am pretty much using it as an online journal. I am not sure where I want it to go as far as an audience is concerned. So right now I am writing for myself, but it is nice to see the occasional visitor on the site. The main reason at this stage I would want visitors is really just to get a dialog going on a topic or to validate my concerns or opinions or open my eyes to a new logic. The idea of having a large audience that depends on me writing is a bit more pressure than I care to take on at the moment.

    • Joey Strawn says:

      And each writer has their own feelings about their audience. I love the discussion that goes on here and it is what fuels me to write and interact. Online journals are great because you can build your audience at your own speed.

      Thanks for reading today!

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  103. Classic says:

    Too many decent blogs have died a lonesome death because people procrastinate with posting and eventually give up… Thanks for the reminders B-)

  104. I just love Gremblins!!! I think you might be interested in then

  105. sparrownews says:

    These are great tips thank you!!! I’m always looking for tips. I currently run 3 different blogs so talk about my head exploding.. eeek.


  106. dragonmommie says:

    Great post. I’ve done everything you advise not to. I’ve been contemplating coming back and maybe even consolidating my two blogs to make it easier to keep track of. At first I came out strong, posting frequently then at the end, burned out trying to juggle my blog and being a new mother. I’m going to follow your advice and set a “realistic” schedule, something I know I’ll be able to stick to. I’m also going to start an idea journal… great suggestion. Thanks!

    • Joey Strawn says:

      You are very welcome and you hit on a key point for a lot of people. Your schedule has to be “realistic”. Don’t set something like “I’m going to post 10 times a week!” if that’s not possible, because then you get burned out quickly. Take baby steps to get to your eventual goal. I started with posting 2 times a week and have now gotten up to 4 or 5. It’s a slow process, but it keeps moving in the right direction.

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  109. 2smalldrawers says:

    Hi, Joey

    I have always wanted a Mogwai! I remember dreaming I had invented a serum to forever keep the Mogwai in its cute Mogwai state no matter how many buckets of chicken you fed it at night.

    My friend and I decided to get a shared online journal that we would keep private.. the idea was to make it into something between a pen pal channel and shared diary. I set it up last night and came across this post which got me thinking.. could this idea be made into a solid blog with steady readership? (mind you we are total blog noobs) I’ve written 3 entries so far and was wondering if you would give it a quick look…..

    Off to check out more of your posts 🙂

    • Joey Strawn says:

      That would have been an amazing serum and I probably would have wanted to buy some. Thanks for stopping by and reading today. That’s great about you and your friend and I wish you all the luck in getting it off the ground.

      I’d be happy to take a look at the site. I’m glad you found the post helpful.

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  113. Lindea says:

    Great post, tanks for sharing 🙂

  114. gracewillard says:

    Thanks for posting this incredibly helpful post.

    I’m pretty new to blogging but have found it a really useful to to promote my artwork. I’m already following these tips but its good to know I’m going in the right direction!

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  116. kmccabe says:

    I loved the Gremlin comparison. I’m in the UK and it was on TV recently (in the background while I was working) and I was thinking with old films like that – it could be a good way to capture attention….and voilá…you proved that theory true! 🙂

  117. Pingback: On the (Rest of the) Net. « The Early Bird Catches the Worm

  118. Renee-Ann says:

    Thank you for such a great post! WOW, I certainly hope I learned something from this and that I can attract that kind of audience. Very well written and great advice.



  119. Zelym says:

    Hi man ihave read your full post and i appreciate yor work.A person has to be your friend to join your mafia.

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