10 Ways Your Blog Is Like A Zombie Movie

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That’s how these things always end.  Sunday night, movie night with my wife.  She doodles in her sketch pads, I talk on Twitter and take part in #blogchat and all the while, a random movie plays in the background.  But every now and then, we watch a movie that is nearly impossible for me to ignore and George A. Romero‘s Day of the Dead (non-affiliate link) is one of those films.

Now, I’m talking about the 1985, gory & vulgar beyond belief version, not the 2008 re-make without the heart (no pun intended).  For whatever reason, I have to watch this movie whenever it’s on and since I was taking part in a Twitter chat about blogs at the same time, it’s only natural that I started to compare the two and I have created this list of Ten Ways Your Blog Can Be Like A Zombie Movie.  I’m not saying all blogs will fit all the categories, but these are habits (good and bad) that we can fall into and incorporate into what we write.  For your convenience, I’ve broken the list into two parts: the first is good Zombie habits (or Bubs) and the second is bad Zombie habits (or Zombies).  Let’s begin.

5 Blog Bubs

  1. We Rely On Our Basest Instincts – A writer writes, that’s what we do.  Just like Zombies regress to their basest instincts in search of food (which just happens to be human flesh) as communicators it is our natural inclination to share what’s in our heads.  We want to be heard.  And isn’t that what any form of blog or social media initiative is in it’s basest form, a cry to be listened to?
  2. Move Slow, But Pack A Punch – Zombies may walk slowly, but if they catch you, goodbye body parts.  That’s what we should aspire to as communicators.  You may not blog every day and you may not post a video each week on your site, but when you do, make sure it connects and floors the people you are chasing.
  3. Go for the Brains – Zombie meal of choice?  Brains.  Marketer message destination?  Brains.  There’s a lot to be said about using sex to sell or fanning the smell of fresh bread to entice, but the truest connections will be made on a cerebral level.  If you can grab the hearts and minds of your audience, you have them for life (just don’t ingest them all at once).
  4. Experiment, Experiment, Experiment – Any good Zombie movie has a scientist trying to figure out the best way to deal with the “Problem of the Undead” and will use them to experiment on.  We have multiple blank slates on which to experiment.  Use Twitter, Facebook, Slideshare, Youtube, blogs, Direct Mail, advertising, and a plethora of other tools to find out what will reach your targets more directly and effectively.
  5. Shoot First, Ask Questions Later – You won’t notice a lot of Zombie films set before the 1400s, you know why?  No guns.  Any Zombie movie worth it’s salt has more guns per square foot than Ted Nugent’s basement.  In a Zombie attack, you shoot first and ask questions later.  In your blog, if you have an idea but it may be “too out there”, write it anyway, THEN ask questions when you see what kind of response it gets.  I’m betting your zombie post will have more life than you think.

5 Blog Zombies

  1. Don’t Be A Zombie – You have to put your heart and soul into what you believe in or it will never come to life.  Don’t just stumble through your passions like a Zombie.  If you have no heart and no soul for what you are doing, then stop doing it because all you’re actually doing is eating the life out of everyone around you.
  2. Conformity Is Not Superiority – Yes, Chris Brogan writes a good blog, so does Seth Godin and so does David Meerman Scott, but guess what, you aren’t them, so don’t write their blog.  If all you do is copy what has already been done, you might as well wander the streets aimlessly in search of other people’s brains.  Zombie #134 is not the star Undead-er in Day of the Dead, Bub is because he is different.  Be Bub.
  3. Too Much Power Can Be A Bad Thing – You can almost always pick out which humans are about to be Zombie-fodder in any Romero movie and the easiest ones to pick out are those that want too much control.  The villain in most Zombie flicks isn’t the horde of impending undead, it’s the self-established “leader” with too much greed and not enough sense.  Don’t be that guy (or girl).  Control what needs to be controlled and let the rest go.  And definitely don’t let the power go to your head (it might just get ripped off).
  4. Too Many Restraints – Shackles, chains, gates, handcuffs.  Zombie movies are full of restraints and ways of keeping people and Zombies trapped where they are.  We also tend to put restraints on ourselves when it comes to social media.  “Twitter’s not for that.”  “You can’t do that on Facebook.”  “Don’t write your blog about that AND that, no one will read it.”  The glory of social media is that there really are no rules.  Feel free to run wild and see who follows you there.
  5. Zombies Are Dead – Don’t let your blog (or Inbound Marketing strategy) simply be the walking dead, stumbling around with no life.  Zombies are on autopilot; you shouldn’t be.  You may be acting on your basest instincts, but make sure you aren’t just going through the motions.  If your blog is dead, kill it.  It’s your job to find life and hold on to it.

There you go, 10 ways your blog can be like a Zombie movie.  Please post in the comments if you have any additions, I’d love your ideas/thoughts/comments.  Don’t just be the Reading Dead, show your life.

What do you think?

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jS



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About Joey Strawn

Digital marketing sociologist and public relations specialist with experience on national and local campaigns with a love for film and the things it says about our culture and business. Joey is the Senior Social Media Strategist at ISM in Nashville, TN and is in the business of helping people and companies deal with the new universe of social media in their marketing and PR endeavors.
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12 Responses to 10 Ways Your Blog Is Like A Zombie Movie

  1. WOW, loved every minute of this…you definitely have the flair for the dramatic and movies. The analogy while not my fav movie I can see it all around me (stop leave my arm alone, giggle as I kidney punch that walking dead moron).

    Now wondering did you do drugs as a kid or are you this naturally creative-hey it’s a fair question from the gal who grew up in the 60’s (justsayin).

    • Joey Strawn says:

      Sadly, no drugs (haha). This came completely from my deranged mind. Thanks for your comment and feel free to share this with anyone you think would enjoy it. I always try to take a different approach when I tackle issues and this happened to come to me last night while my wife and I were watching the movie in question.

      Thanks for stopping by and I hope you read again soon!

  2. Love it! It’s all too easy to confuse “modeling” with “copying” when it comes to any sort of content generation, business operation or life in general. Zombies are all the same but those who look within are always distinctive.

    • Joey Strawn says:

      Thanks for your comment. I see that all the time too. People will say, “Why don’t I stand out, I’m doing it just like [fill in the blank].” Inspiration has to come from somewhere, but as you said “modeling” is very different from “copying”.

      Thanks for reading today!

  3. Holy crap – this is so out there it is perfect! When we talked about this last night, I couldn’t imagine how you would tie this analogy together – but you did my friend!

    Speaking of writing with analogies. I have been a part of an ongoing conversation lately about using more analogous writing on our blogs. I think it’s needed. People often think in analogies – why not meet them where they are?

    Well done Joey on the use of the Zombie/blogging analogy!

    • Joey Strawn says:

      Thanks, you were the inspiration for this with your challenge. I appreciate the support and your comment as well.

      I couldn’t agree more about the use of analogies in blogs. If you’ve noticed, most of what I write is in analogy form because it is how I think and also how I’ve found people best understand me. That’s why parables were the most effective way to give life lessons: people understand what they already understand. It’s our job to bring new things into that understanding.

      Thanks again for the comment and stop by tomorrow for another analogy-based post.

  4. ForceFactor says:

    I am not the type to bother commenting on peoples’ weblogs generally nevertheless after stumbling across yours I figured I’d shoot a little line to give me a break from work. Needless to say I’ve gotten a little distracted after sticking around to browse a few of your articles. You have some good observations here, so I am going to add you to my personal Google Reader for the future. All the best!

  5. Soly says:

    WOW! i really enjoyed reading this, I actually share similar thoughts on the subject.
    funny thing, i kept on going back and forth between this blog and my memories of the many zombie movies i’ve seen, and it all makes sense. Actually, this is an amazing little guy alot of us can use to make our blogging skills better. So now i am about to take my zombie self and start working on my blog…i’ve had it for a bit, but never really wanted to share it with anyone, until recently. I feel like starting from scratch. I have written so many things in the past, but those thoughts are mine, not ready to share them, is starting from scratch a good idea?

    • Joey Strawn says:

      Sometimes starting from scratch is the best idea because you’re not limited by anything. If you go in and try to change something that’s already been established you are fighting against what has already been set up. If you are looking for a new direction, starting from scratch may be your best option.

      Thanks for the comment. I wish you the best!

  6. Wow, great post – this gave me even MORE love for zombies, predictable or not! LOL

    Have you ever seen the southpark movie with the homeless? It’s great, i’m not sure what it’s callled – night of the homeless maybe? At any rate – IT TOTALLY follows this formula, but with homeless – it’s great, check it out – you WILL thank me 🙂

    chad

    • Joey Strawn says:

      I’m a huge fan of zombie movies AND of South Park. I’m so happy that you have seen that episode and made that connection. I love how they play with stereotypes on that show. it was a big inspiration for this post.

      Thanks for reading and commenting!

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