[Fade to Black]
That’s how these things always end. Sunday night, movie night with my wife. She doodles in her sketch pads, I talk on Twitter and take part in #blogchat and all the while, a random movie plays in the background. But every now and then, we watch a movie that is nearly impossible for me to ignore and George A. Romero‘s Day of the Dead (non-affiliate link) is one of those films.
Now, I’m talking about the 1985, gory & vulgar beyond belief version, not the 2008 re-make without the heart (no pun intended). For whatever reason, I have to watch this movie whenever it’s on and since I was taking part in a Twitter chat about blogs at the same time, it’s only natural that I started to compare the two and I have created this list of Ten Ways Your Blog Can Be Like A Zombie Movie. I’m not saying all blogs will fit all the categories, but these are habits (good and bad) that we can fall into and incorporate into what we write. For your convenience, I’ve broken the list into two parts: the first is good Zombie habits (or Bubs) and the second is bad Zombie habits (or Zombies). Let’s begin.
5 Blog Bubs
- We Rely On Our Basest Instincts – A writer writes, that’s what we do. Just like Zombies regress to their basest instincts in search of food (which just happens to be human flesh) as communicators it is our natural inclination to share what’s in our heads. We want to be heard. And isn’t that what any form of blog or social media initiative is in it’s basest form, a cry to be listened to?
- Move Slow, But Pack A Punch – Zombies may walk slowly, but if they catch you, goodbye body parts. That’s what we should aspire to as communicators. You may not blog every day and you may not post a video each week on your site, but when you do, make sure it connects and floors the people you are chasing.
- Go for the Brains – Zombie meal of choice? Brains. Marketer message destination? Brains. There’s a lot to be said about using sex to sell or fanning the smell of fresh bread to entice, but the truest connections will be made on a cerebral level. If you can grab the hearts and minds of your audience, you have them for life (just don’t ingest them all at once).
- Experiment, Experiment, Experiment – Any good Zombie movie has a scientist trying to figure out the best way to deal with the “Problem of the Undead” and will use them to experiment on. We have multiple blank slates on which to experiment. Use Twitter, Facebook, Slideshare, Youtube, blogs, Direct Mail, advertising, and a plethora of other tools to find out what will reach your targets more directly and effectively.
- Shoot First, Ask Questions Later – You won’t notice a lot of Zombie films set before the 1400s, you know why? No guns. Any Zombie movie worth it’s salt has more guns per square foot than Ted Nugent’s basement. In a Zombie attack, you shoot first and ask questions later. In your blog, if you have an idea but it may be “too out there”, write it anyway, THEN ask questions when you see what kind of response it gets. I’m betting your zombie post will have more life than you think.
- Don’t Be A Zombie – You have to put your heart and soul into what you believe in or it will never come to life. Don’t just stumble through your passions like a Zombie. If you have no heart and no soul for what you are doing, then stop doing it because all you’re actually doing is eating the life out of everyone around you.
- Conformity Is Not Superiority – Yes, Chris Brogan writes a good blog, so does Seth Godin and so does David Meerman Scott, but guess what, you aren’t them, so don’t write their blog. If all you do is copy what has already been done, you might as well wander the streets aimlessly in search of other people’s brains. Zombie #134 is not the star Undead-er in Day of the Dead, Bub is because he is different. Be Bub.
- Too Much Power Can Be A Bad Thing – You can almost always pick out which humans are about to be Zombie-fodder in any Romero movie and the easiest ones to pick out are those that want too much control. The villain in most Zombie flicks isn’t the horde of impending undead, it’s the self-established “leader” with too much greed and not enough sense. Don’t be that guy (or girl). Control what needs to be controlled and let the rest go. And definitely don’t let the power go to your head (it might just get ripped off).
- Too Many Restraints – Shackles, chains, gates, handcuffs. Zombie movies are full of restraints and ways of keeping people and Zombies trapped where they are. We also tend to put restraints on ourselves when it comes to social media. “Twitter’s not for that.” “You can’t do that on Facebook.” “Don’t write your blog about that AND that, no one will read it.” The glory of social media is that there really are no rules. Feel free to run wild and see who follows you there.
- Zombies Are Dead – Don’t let your blog (or Inbound Marketing strategy) simply be the walking dead, stumbling around with no life. Zombies are on autopilot; you shouldn’t be. You may be acting on your basest instincts, but make sure you aren’t just going through the motions. If your blog is dead, kill it. It’s your job to find life and hold on to it.
There you go, 10 ways your blog can be like a Zombie movie. Please post in the comments if you have any additions, I’d love your ideas/thoughts/comments. Don’t just be the Reading Dead, show your life.
What do you think?
[Fade to Black]