Where’s Your Finish Line?

Irv: A gold medal is a wonderful thing, but if you’re not enough without one, you’ll never be enough with one.                                                                                                              Derice: How will I know if I’m enough?                                                                                  Irv: When you cross that finish line tomorrow, you’ll know.”

What makes Cool Runnings a great movie?  Is it John Candy’s performance, the fact that it’s based on an incredible true story, the smarmy Jamaican wit; or, is it the ending?  The ending where the Jamaican bobsled team stands up and walks across the finish line.

The success of a social media marketing plan isn’t based on how well you start.  It’s all about how you carry yourself through the finish line.

The End Isn’t in Site

So you made a webpage, woopity-freakin’-doo.  What are you going to do now?  How do you use that site to meet your strategic digital marketing goals?

What, you say you have a Twitter username too?  Holy hand-grenade, Batman, this guy’s about to explode!

Just for clarification: the website, the Facebook fan page, the LinkedIn account, the Twitter username, etc, etc. are NOT the endgame here, they are tools that, when used properly, can increase your presence online and bring you clients, but will they do it all by themselves?  No.

I can’t tell you how many times I’ve heard, “Okay, we joined Twitter almost 3 months ago and haven’t had any new sales come in through it.  It must not be working.”  Wrong again.  Social media can point you in the direction of the finish line, but you still have to pick up your bobsled and walk there.  You would never say, “Well, we bought a phone and it has yet to ring, I guess it’s not a good sales tool.” (I’m assuming you’d never say that.  If you would I need to write a totally different post for you.)

Bootstraps Ain’t Just For Tyin’

What is your finish line?  Maybe it’s that project that you’ve been putting off, maybe it’s following up on a campaign and seeing if the SEO if working for that client, or maybe it’s just booking that room for your anniversary trip.  Whatever your endgame is, why aren’t you walking towards it?

In social media (especially if you consult with businesses learning about the universe we live in) it is extremely important that you are in it till the end.  Don’t just set everything up for a client and then ride off into the sunset on a white Bronco.  You aren’t done.

So, pick yourself up by your bootstraps and let’s end this race together.  Here are your discussion questions:

  1. What is that one finish line that has been looming for too long that you could cross this week if you really put your heart into it?
  2. What’s stopping you?
  3. What practices help you finish those projects that you start so you don’t waste anyone’s time, especially your own?
  4. Who in your life could you help cross the finish line? (Remember, the Jamaican bob-sledders were a team)


About Joey Strawn

Digital marketing sociologist and public relations specialist with experience on national and local campaigns with a love for film and the things it says about our culture and business. Joey is the Senior Social Media Strategist at ISM in Nashville, TN and is in the business of helping people and companies deal with the new universe of social media in their marketing and PR endeavors.
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