Dancing the Social Fantastic

“We’re all a little different, but there’s something fantastic about that.”

-Mrs. Fox

Seth Godin calls it the Purple Cow or the Free Prize Inside, Malcolm Gladwell talks about it in Tipping Point, David Meerman Scott show us how to use it in World Wide Rave, Chris Brogan has recently been explaining it through his “Achieve Escape Velocity” posts (here and here).  There are many other mentions, but this post has already been “linktastic” enough so far.  Boiled down, it is the idea of being Fantastic.

Over the weekend, my wife and I rent The Fantastic Mr. Fox directed by the marvelous Wes Anderson.  The movie is based on the book of the same name written by Roald Dahl who you might know better by some little books he wrote entitled Charlie and the Chocolate Factory, Matilda, or James and the Giant Peach.  The movie did nothing short than live up to it’s name with an engaging story and amazing performances by George Clooney, Meryl Streep, Bill Murray, and Jason Schwartzman (just to name a few).  The real feat of the film though was the decision by Mr. Anderson to do the entire movie in classic stop-motion animation.  By implementing studios all over the world and filming simultaneously, the crew for FMF created a masterpiece (watch a featurette here).  It took time and effort, but Wes Anderson and his crew created something truly fantastic.

What is your brand/company doing that is fantastic?  Do you strive to own a niche or be the best at something?  If you don’t, you probably shouldn’t be doing what you’re doing.

I saw this video last week and can’t stop thinking about it, talk about doing something fantastic using new technology and social media.

Pretty amazing and that wasn’t even put together by Apple, but they sure as hell aren’t rushing to take it down.

Do you feel like the big-wigs won’t give you the time and resources to be creative and do something fantastic?  Do it anyway.  Who’s stopping you?

It may take a little bit more time and you may have to work a little bit harder and you may even have to give up some things, but in the end you’ll have something worth fighting for; something fantastic.

Wes Anderson could have easily just hired an animation studio to draw a cartoon fox and family and made a cartoon (or Pixar-esque) version of The Fantastic Mr. Fox, but he wanted something that he could be proud of, he wanted something different.  So, he put in the effort and time and he created something pretty fantastic.

And so can you.


About Joey Strawn

Digital marketing sociologist and public relations specialist with experience on national and local campaigns with a love for film and the things it says about our culture and business. Joey is the Senior Social Media Strategist at ISM in Nashville, TN and is in the business of helping people and companies deal with the new universe of social media in their marketing and PR endeavors.
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2 Responses to Dancing the Social Fantastic

  1. Meredith says:

    Roald Dahl’s imagination was pretty fantastic since he was able to come up with so many wonderful and fanciful books.

    Frankly, I think we should all be fantastic, but I would maybe offer to suggestion to also define what we mean by “fantastic.” Fantastic by what definition? Much like things that are “good” or “bad,” something that’s fantastic for one person may not be so for another person. If you think you’ve done something fantastic but someone else doesn’t, who’s to say he/she is right and you’re wrong?

    I don’t think the relativeness of “fantastic” takes away from those things we personally think are fantastic, but I do think it helps to define what we mean because it helps set the parameters for what we’re trying to achieve. You can be fantastic at any level – you just have to decide what fantastic means to you.

    • Great point. It all depends on what lens your are looking through. What might be fantastic for an organizational social media campaign, might not be a fantastic idea for a personal branding strategy and visa versa.

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