“Kick” Into Gear

“I always wondered why nobody did it before me.  With all of those comic book movies and television shows, you’d think at least one eccentric loaner would have stitched himself a costume.  Is everyday life really so exciting?  C’mon.  Be honest with yourself.  We all planned to be a superhero at some point in our lives.”

-Dave Lizewski

Everyone dreams of doing great things.  We’ve all sat down and planned out something we thought would be something great.  Whether it be a band name, or company logo, or the perfect marketing plan for that new product; we all know what it feels like to dream.

This is not a blog about the importance of dreams and plans (although they are very important aspects of any success).  I chose to write my first post about the act of “doing”.

In the movie Kick-Ass, Dave Lizewski wonders why, with so many people talking and fantasizing, no one has ever put on a costume and attempted to fight crime and the answer he gets from most people is “because you would get your ass kicked.”  That may be true, but Dave does it anyway, he takes the leap and tries to do something great.  Most of his attempts fail; but when it matters most, he comes through.

I have dreamed for a long time about starting this.  I have planned it, read other blogs, studied principles, commented on others’ thoughts, etc., etc. and you know what?  None of those things started my blog for me.  I never woke up and had a page designed and a post written for me to give to you.  They all gave me great advice and tips and ideas, but at some point I had to put on the mask and take that leap.  The same is true for you.

Don’t get me wrong, I’m not saying that the other steps in the marketing cycle (planning, testing, research, etc.) aren’t important.  On the contrary, they are VERY important.  But there always must be action.

I find that there is one main reason people don’t simply act: FEAR.  Fear of the unknown, fear of putting yourself out there and being rejected or ridiculed, fear of simply failing.  Whatever the manifestation, most of the time the root is simply being afraid.

Now I don’t have some great new psycho-analytical way to make you not afraid of trying.  All I know to say is what worked for me.  Just try.

You may end up like Kick-Ass and leave bloody and broken on your first attempts, but guess what?  Nobody cares, get up and try again.  Edison tested over 6,000 filament combinations before creating the light bulb, President Lincoln failed miserably many times before becoming President of the United State, Francis Ford Coppola directed some stinkers before The Godfather.  You could walk away with something great too, just don’t give up.

Find something that inspires you.  For me, it was reading blogs and books from people like Chris Brogan, David Meerman Scott, and Seth Godin (there are many more, plus some great movie blogs in my links list), but for you it may be something different.  Find that something and get out there and do it.

I’ll leave you with a thought from our costumed vigilante Kick-Ass:

“I’d reshaped the world the way I’d always wanted it, and it doesn’t get much better than that.”

Now let’s get out there and kick some ass.

About Joey Strawn

Digital marketing sociologist and public relations specialist with experience on national and local campaigns with a love for film and the things it says about our culture and business. Joey is the Senior Social Media Strategist at ISM in Nashville, TN and is in the business of helping people and companies deal with the new universe of social media in their marketing and PR endeavors.
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One Response to “Kick” Into Gear

  1. Excellent blog. Keep up the great work. David

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